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In the fast-paced world of the music business, managing creatives and artists requires a unique set of skills and strategies.
As a manager, your main role is to align with the artist's goals and create a plan to achieve those goals in the short and long term.
This involves:
- building a team,
- securing deals,
- staying updated on marketing strategies,
- and providing emotional support.
At a 2023 Pop Hangs event, music manager Shannon Galvin from Interlude Studios spoke about his experience in the music business and his priorities for artists.
Building a Strong Team
One of the key responsibilities of a manager is to build a team that can execute the artist's vision.
This may involve finding missing band members and adding trusted business partners who align with the artist's goals.
Managers also play a crucial role in securing:
- record deals,
- development deals,
- publishing deals,
- sync deals,
- agents for touring,
- and lawyers.
The right team members can help navigate the complexities of the music industry and create opportunities for new and established acts.
Staying Unique and True to Oneself
In the current digital music era, standing out and staying relevant can be a significant challenge.
With an abundance of artists and easier access to music production equipment, staying true to oneself is essential, Galvin says.
Artists should focus on their value proposition and pour their authentic selves into their music and content. The biggest challenge for releasing music today is not only breaking through the noise but also staying relevant after a viral moment.
Artists should ask themselves why someone should listen to their music and be confident in who they are.
The Importance of Live Performances
Live performances provide a unique opportunity for artists to connect with their audience on a deeper level and showcase their authenticity.
Live shows allow artists to create a strong connection with their fans, generating support and loyalty. The authenticity and connection achieved through live performances are difficult to replicate through digital platforms alone.
In a live setting, artists can be their true selves, creating genuine expressions that resonate with their audience.
Live performances also hold great importance from a business standpoint, providing a significant source of income and solidifying fan loyalty.
Success Stories: Navigating the Music Industry
There are numerous success stories of up-and-coming artists who have effectively navigated the new music industry.
Jaleel, known for his hyperpop music and energetic live performances, has successfully sold out venues and secured festival appearances. St. Harrison, an R&B artist, gained attention through a semi-viral performance on Colors, which led to various opportunities showcasing his talent.
Lil Mayboo, a quirky and energetic pop artist, attracts listeners who value his authenticity through shameless self-promotion and belief in his music.
Building relationships with fans through engagement has allowed Lil Mayboo to create a dedicated and supportive fanbase.
Perseverance and Collaboration
Not having a plan B can serve as a driving force in pursuing a career in music. Working with passionate creatives whom you genuinely connect with can be inspiring.
Witnessing the success of collaborative efforts and their positive impact on artists can outweigh negative experiences and keep you motivated.
Building trust, respect, and friendships within the industry is vital for both artists and their management teams. When helping artists develop their brand and image, it's important to have discussions to understand their preferences and influences. Collaboration with the right people who understand their vision is crucial in executing the creative process.
Conclusion
Managing creatives and artists requires a combination of strategic planning, team-building, and staying true to the artist's vision.
In an industry flooded with talent, standing out and staying relevant is essential.
Live performances offer a unique opportunity to connect with fans and showcase authenticity.
By trusting the right team, staying true to oneself, and continuously pushing forward, both managers and artists can navigate the music industry effectively.