The Senior Director of Audience Development spearheads the digital marketing strategy for SME’s tracks and artists, across social (organic & paid), web, CRM, and partnerships. If you are a forward thinking and data driven digital native, who is deeply engaged in media (owned & earned) and energized by the prospect of turning casual fans into superfans – this may be the role for you.This role is part of Sony’s Audience Development team, and reports to the VP, Audience Development & Partnerships.What you'll do: Define and evolve the audience development strategy. Working alongside team members, and internal/external stakeholders to implement multi-faceted digital campaigns for our artists, that drive incremental revenue via consumption, engagement, and fan acquisition.Lead a small team of audience development managers; challenging and empowering them to create and execute high performance digital campaigns. Offering guidance and creative collaboration through 1:1s and breakout meetings.Work alongside the Snr Director of Marketing Technology across first party data, tools, and emerging technology - implementing test campaigns to find new ways of reaching audiences with custom content and messaging. Using data to define the value of fans and develop best practices.Collaborate with internal content creators and external agencies to deliver best in class content across our audience development channels - ensuring all content is optimized for platform, placement, and target audience.Working alongside the team lead on social media partnerships. Forming direct relationships with partners and influencing support for our artists across priority campaigns.Partner with the Digital Advertising Director to bridge the gap between organic and paid social, ensuring that advertising campaigns are complimentary to organic activity.Collaborate on the influencer strategy, forming direct relationships with talent and agencies to launch best in class influencer campaigns.Provide regul
$130,000/yr - $145,000/yr